[Asia Economy Reporter Changhwan Lee] Winia Dimchae announced on the 6th that it will promote joint marketing with 11st to strengthen its online channel business.
On the 3rd, the two companies held a business partnership agreement (JBP) at Daeyu Montberre Country Club in Pocheon, Gyeonggi-do, a subsidiary of Daeyu Winia Group, attended by Kim Hyuk-pyo, CEO of Winia Dimchae, and Lee Sang-ho, CEO of 11st, agreeing to cooperate with the goal of reasonable marketing of premium home appliances.
Through this agreement, Winia Dimchae will conduct joint marketing based on 11st's excellent online marketing infrastructure and accumulated customer data. For the first time online, they will provide a service linked to both companies' logistics, allowing customers to track and check not only product delivery but also installation schedules. In addition, they plan to strengthen brand loyalty by developing exclusive products and packages tailored to 11st customers.
Winia Dimchae will strategically participate in 11st's representative regular promotions, ‘Monthly 11th Day’ and ‘Brand Week.’ They plan to design exclusive promotional products and pre-launch Winia Dimchae's new products during 11st promotions. 11st will also actively promote and support Winia Dimchae as a brand centered on the open market.
Winia Daewoo, a subsidiary of Daeyu Winia Group, will also participate in the joint marketing with 11st. Based on this strategic business agreement, the two companies expect sales through 11st to increase by more than 38% compared to the previous year.
Kim Hyuk-pyo, CEO of Winia Dimchae, said, “As the untact marketing market has grown significantly due to the impact of COVID-19, we have expanded our ontact sales network. With 11st, which has long experience and extensive know-how, we will enable customers to experience our brand under the best optimal conditions.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
