[Spring, Health Keeper] Extended Indoor Life... Health Management with High-Dose Vitamins

GC Green Cross 'Bimax Series'

[Asia Economy Reporter Cho Hyun-ui] Modern people who spend a lot of time indoors tend to neglect health management, causing essential nutrients necessary for maintaining health to be lost from the body. For this reason, products that allow easy health management are gaining attention.

GC Green Cross's high-dose functional vitamin supplement 'B-Max Series' contains not only active vitamin B complex but also about 10 types of vitamins and various minerals in a balanced manner, helping to improve physical fatigue, decrease in stamina, and relieve nerve and muscle pain.

The B-Max Series consists of six types in total. 'B-Max Active' and 'B-Max Gold,' targeting students and office workers in their 20s to 40s, contain a high amount of active vitamins. The women's vitamin 'B-Max BB,' fortified with antioxidants such as L-cysteine, vitamin C, selenium, and zinc, 'B-Max MG Active,' which helps improve blood circulation and muscle cramps, and 'B-Max Ace,' aimed at seniors aged 50 and above, are also available.

Launched last year, 'B-Max Meta' is a high-dose active vitamin supplement for men in their 30s to 50s who suffer from chronic fatigue. It contains 100 mg of vitamin B complex, including active vitamin B (benfotiamine and bisbenithiamine), which helps generate energy in the body and recover from physical fatigue. Bisbenithiamine crosses the blood-brain barrier to promote brain energy metabolism, and vitamin B12 (cyanocobalamin) aids concentration and memory improvement, making it effective in relieving mental fatigue as well.

The B-Max Series surpassed annual sales of 10 billion KRW within about five years of its launch without mass advertising, gaining popularity through word of mouth as pharmacists recommend it to consumers and consumers recommend it to others. A GC Green Cross official said, "The B-Max Series is optimized for maintaining the health of office workers exhausted by overwork and stress, helping to relieve fatigue and supply nutrition."