LG Electronics Holds Blood Donation Event with Russian Content Company

LG Electronics held a blood donation event on the 19th in Moscow, Russia, in collaboration with the Russian content company 'ivi'. Participants are taking part in the blood donation event.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 21st that it held a blood donation event on the 19th (local time) in Moscow, Russia, together with the domestic content company 'ivi.' To actively raise awareness of the importance of blood donation among Millennials and Generation Z, the two companies conducted online marketing activities using SNS (social networking service) channels such as Instagram and Facebook prior to the event.

LG Electronics is the first local company to form a partnership with the Russian government and has held more than 90 large-scale blood donation events since 2009. The company stated that it is actively promoting the importance of blood donation in the local community and fulfilling its corporate social responsibility.