YG Entertainment has said the main reason they are signing an agreement on cooperation with Ludacris is musical exchange.
YG's chief operating officer (COO) Choi Sung-jun made the remark at the ceremony signing a memorandum of understanding with the award-winning rapper's firm Soul and Media Group and U.S. consumer electronics and manufacturing firm Signeo in Seoul on Tuesday.
"Our biggest goal is to see musical exchange in the future. We'd also like to think of support for upcoming businesses together," Choi explained.
The two parties are still discussing on the details of their cooperation but Ludacris said he has "a lot of respect" for YG and has listened to to a number of their artists including Big Bang, YG and Teddy.
Ludacris, who also launched his self-designed headphones Soul by Ludacris at the press event, said he was "extremely excited" to "make my own headphones which is something I had never even dreamed of."
Born Christopher Brian Bridges, Ludacris is an American rapper and actor. He has sold over 1.7 million albums in the United States and 2.4 million worldwide. Ludacris has won a Screen Actors Guild, Critic's Choice, MTV, and several Grammy Awards during his career.
He is well-known for his hit songs "Get Back," "My Chick," "How Low" and was featured on teen sensation Justin Bieber's tune "Baby."
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