Mona Yongpyong Successfully Hosts "2025 Mona Yongpyong Brand Day" at Suwon KT Wiz Park

Mona Yongpyong (CEO Lim Hakwoon) announced that it successfully hosted the "2025 Mona Yongpyong Brand Day" at Suwon KT Wiz Park on June 10, marking a successful on-site engagement with professional baseball fans.

This Brand Day event was held in conjunction with the Suwon game between KT Wiz and Lotte Giants, as part of Mona Yongpyong's brand marketing activities as the official sponsor of KT Wiz. Various experiential programs were operated to officially launch summer season promotions linked to sports content, receiving an enthusiastic response from attendees.

Fans who visited the stadium on this day showed great interest in the diverse experiential programs and premium Makgeolli tasting event prepared by Mona Yongpyong. In particular, the photo zone and "Balwangsan Makgeolli Tasting Event" set up on the second floor of the stadium attracted significant attention from baseball fans, offering a special opportunity to taste Mona Yongpyong's traditional liquor made with natural bedrock water from Balwangsan at an altitude of 1,458 meters.

The variety of benefits provided to commemorate Brand Day also drew attention. Customers who verified their attendance at the KT Wiz game through on-site giveaways received summer season promotions tailored for families, such as a 50% discount on the Balwangsan cable car and a 50% discount on water park admission, which were met with a highly positive response from family visitors.

A Mona Yongpyong representative stated, "It was a very meaningful occasion to share our brand value with professional baseball fans as the official sponsor of KT Wiz," and added, "We will continue to strengthen our identity as a four-season resort brand connecting the city and nature through on-site marketing that links sports and cultural content."

Meanwhile, in 2023, Mona Yongpyong celebrated its 50th anniversary by changing its name from "Yongpyong Resort" to "Mona Yongpyong" and declared its brand philosophy of "a space where everyone's happiness is realized in the great outdoors." Aiming to enter the global resort market beyond Korea, Mona Yongpyong is presenting a new standard of sustainable leisure that encompasses nature, people, and culture, continuing its leap toward the next 100 years.