Samsung Electronics is targeting the rapidly growing air conditioning market in Southeast Asia by introducing home system air conditioners that emphasize a "smart connected experience."
On June 12, Samsung Electronics announced that it will introduce a new 1Way (unidirectional) cassette-type system air conditioner model with Wi-Fi functionality and a compact design to consumers in Southeast Asian countries such as Thailand, the Philippines, and Vietnam. The 1Way cassette-type Wind-Free air conditioner features a streamlined design with a height of 135 mm, making it easy to install and highly space-efficient.
A Samsung Electronics store located in Bangkok, Thailand, displaying a 1Way cassette home system air conditioner product. Samsung Electronics
In particular, the product is equipped with built-in Wi-Fi, allowing users to enjoy artificial intelligence (AI) experiences such as SmartThings and Bixby without the need to purchase a separate Wi-Fi kit. By connecting to the SmartThings app and using the "AI Saving Mode," energy consumption can be reduced by up to 20%. In addition, various air conditioner functions, such as indoor temperature and humidity control, can be conveniently operated by voice through Bixby, the AI voice assistant on smartphones.
In Southeast Asia, Samsung Electronics is also actively expanding its B2B (business-to-business) heating, ventilation, and air conditioning (HVAC) solutions business, focusing on large-scale facilities such as premium residential complexes, public facilities, luxury resorts, and hotels. In 2024, sales of Samsung system air conditioners in the Southeast Asian market increased by more than 20% compared to the previous year, and in particular, sales of the highly popular 1Way cassette model surged by over 35%.
Samsung Electronics recently supplied about 1,000 units of the 1Way model and approximately 400 units of high-efficiency system air conditioners 'DVM S2' and 'DVM S Mini' to the 'Luxury Residential Tower' facility located in a high-end residential and commercial area in Manila, Philippines. Samsung Electronics
As a key supply case, Samsung Electronics recently supplied about 1,000 units of the 1Way model and approximately 400 units of high-efficiency system air conditioners "DVM S2" and "DVM S Mini" to the "Luxury Residential Tower" facility located in a high-end residential and commercial area in Manila, Philippines. In addition, the company provided customized cooling solutions to the "Bali Beach Hotel" located on Sanur Beach in Bali, Indonesia, including about 700 units of the 1Way cassette, 360 cassette, and duct-type models, as well as approximately 100 units of the high-efficiency system air conditioner "DVM S."
Choi Hangseong, Executive Vice President of Samsung Electronics' Digital Appliances (DA) Division, stated, "We plan to actively target the Southeast Asian system air conditioner market based on our smart connected experience, compact design, and unrivaled technological expertise."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
