Bruxecia Selects Actress Won Ji-an as New Model

The vegan makeup brand ‘BROOKESIA’ has selected actor Won Ji-an, known for ‘D.P.’ and ‘Squid Game Season 2,’ as its new brand model.

BROOKESIA has established itself as a leading K-beauty brand in South Korea by offering a variety of vegan beauty products based on the philosophy of ‘skin enhancer makeup.’

The newly released ‘BEBRIGHTER’ campaign photoshoot was conceptualized as ‘brookesialand,’ vividly conveying the brand’s pursuit of a free and sophisticated image through Won Ji-an’s clear and healthy skin and confident yet relaxed attitude.

With this model appointment, BROOKESIA plans to strengthen its global vision and focus on enhancing brand value. Won Ji-an’s participation is expected to serve as a symbolic role in marking a new leap forward for the brand.

A BROOKESIA representative explained the reason for selecting the model, saying, “Won Ji-an is an actress who creates unique characters through delicate acting, and her personality and image perfectly align with our brand message, ‘BE BRIGHTER.’”

They added, “Won Ji-an’s distinctive style and charm will play an important role in reinforcing the differentiated brand image that BROOKESIA pursues. We expect that collaboration with her will elicit positive responses in the global market as well.”

Meanwhile, BROOKESIA’s new advertising campaign featuring Won Ji-an will be released sequentially through BROOKESIA’s official Instagram and official website.