[Asia Economy Reporter Bu Aeri] Naver has expanded the category of rising search terms (real-time search terms) where the AI-based search term recommendation system 'RIYO' is applied.
On the 16th, Naver announced, "We are expanding the application categories of RIYO to the fields of current affairs, entertainment, and sports."
Previously, at the end of November last year, Naver applied the AI-based search term recommendation system to the real-time search service.
The filter, which was previously only one function for event discounts, has now increased to a total of four with the addition of current affairs, entertainment, and sports from this day.
RIYO analyzes the correlation between rapidly rising search terms and the topic categories set by users. Then, exposure on the real-time search chart is determined according to individual settings.
Naver also enabled adjustment of the filter that sets the weighting of search term charts included in each topic in the PC main rising search term service area.
Naver stated, "We expect that users will be able to grasp trending content more quickly through the rising search term charts in their preferred areas," and added, "We will continue various technical efforts including the advancement of RIYO."
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