On September 4, Kyobo Life Insurance announced the official launch of three generative AI services designed to enhance the AI capabilities of all members, including financial planners (FPs) and employees, and to deliver higher customer value.
The newly launched services are the "Coverage Analysis AI Supporter" and "FP Manager AI Assistant" for FPs, and the "AI Desk" for employees. Notably, these services can be used on the company’s internal network, as Kyobo Life Insurance was designated as an "innovative financial service" exempt from network separation regulations by the Financial Services Commission at the end of last year.
The Coverage Analysis AI Supporter assists Kyobo Life Insurance FPs in analyzing customers’ coverage details and proposing optimal protection plans. Utilizing generative AI, it analyzes and summarizes coverage status for major benefits such as cancer, brain, heart, dementia, and long-term care, and suggests alternatives for insufficient coverage, thereby enabling more precise and prompt customer consultations.
This allows FPs to reduce the time spent on coverage analysis and focus more on customer consultations. By leveraging personalized information and AI-recommended content, FPs have further strengthened their consulting capabilities and improved customer trust.
Kyobo Life Insurance plans to include training on the Coverage Analysis AI Supporter in its onboarding program for new FPs and will continue to enhance the AI consulting functions by incorporating the latest sales materials and case studies from the field.
The FP Manager AI Assistant supports key performance management tasks for FP managers, including recruitment of new FPs, training, and team performance management. Through generative AI, it provides features such as team member goal management, commission forecasting, and candidate recommendations for recruitment, helping to boost work productivity and achieve business results.
This proactive use of AI in insurance marketing has shortened the time FP managers spend on data analysis and improved work efficiency, thereby strengthening the competitiveness of the exclusive channel. Being mobile-based, it allows team performance to be managed anytime, anywhere. In the future, accumulated data will be turned into valuable assets, and user experience will be improved to support the establishment of a company-wide AI-driven digital transformation (AI-DX) foundation.
Kyobo Life Insurance is focusing on business innovation through AI adoption. At the "67th Anniversary Ceremony" held last month, CEO and Chairman Shin Changjae emphasized, "AI utilization capabilities have become a core competitive strength in the insurance industry," and called for the creation of a leading AI-DX company that integrates AI into all business processes to deliver differentiated experiences and value to customers.
In addition to FPs, Kyobo Life Insurance has also launched the generative AI service "AI Desk" for employees. AI Desk is an integrated generative AI service established to enhance employee productivity and provide optimal customer service. It is an advanced version of "KyoboGPT," the industry’s first GPT service exclusively for employees introduced in 2023. The service includes the natural language Q&A tool "Kyobot," as well as department-specific tools such as "HR Kyobot" and "Legal Kyobot."
Kyobot, short for Kyobo Life Insurance chatbot, generates quick and accurate responses to employees’ work-related inquiries, greatly improving work efficiency. It reduces the time required for drafting documents such as meeting minutes and reports, and enables employees to focus on strategic work instead of routine tasks.
During the four-month AI Desk pilot program that began in April, there were an average of over 1,360 queries per day, indicating a steady increase in AI utilization for work. Employees provided feedback that the service directly helped them draft document templates easily and quickly correct code errors during development tasks.
Another advantage is that the AI Desk has been trained on company manuals, regulations, and related case studies for HR and legal consultations, enabling specialized Q&A in specific fields. Employees can now reduce the time spent searching for information, and those responsible for these tasks can focus on more productive work instead of handling simple inquiries.
A Kyobo Life Insurance representative stated, "We are developing and advancing a variety of generative AI services so that AI can be utilized across all aspects of work, from customer coverage analysis to team performance management and GPT services. Through these efforts, we aim to strengthen the AI capabilities of FPs and employees and provide an elevated customer experience."
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