Popularity of Online Sales Marketing Through KakaoTalk Channel

- Proliferation of Specialized Online Agencies for Unsold Properties Like Mushrooms After Rain
- ‘OpenToHome’ Channel Offering Easy Surveys to One-on-One Consultations

Recently, the hot topics in the real estate market are undoubtedly 'unsold units' and when to purchase a home. Currently, the nationwide unsold units have increased again from 57,900 units in November last year to 63,800 units as of January this year. (Ministry of Land, Infrastructure and Transport, Unsold Housing Status Report)

Due to unsold units, various project stakeholders such as construction companies, developers, and trust companies are struggling and conducting diverse marketing efforts to overcome unsold inventory, but there is no definitive solution.

In the past, efforts to resolve unsold units focused on human-centered promotion based on large-scale sales organizations called 'bulk sales.' However, offline advertising and promotion through illegal banners, flyers, and indiscriminate telemarketing have reached their limits, prompting the search for various marketing channels.

Meanwhile, companies that promote and mediate sales products based on online platforms have been rapidly increasing recently. Various companies such as ‘Bunyang-uiX’, ‘BunyangXX’, and ‘BunyangX’ are dominating the unsold units online advertising market. These companies execute advertisements for the sales information of commissioned projects through online channels such as Kakao, YouTube, Instagram, Facebook, and portal sites, and deliver the collected customer information to the respective projects for sales use. Sales officials agree that this method is more effective than traditional human-centered advertising and promotion.

However, these companies have limitations due to their simple exposure-oriented advertising methods, which are one-way marketing, and they are criticized for not being able to respond immediately even when the efficiency of an executed advertisement declines.

Recently, a company that views this crisis in the sales market as an opportunity has proposed a sales marketing method through the KakaoTalk channel used by the entire nation, attracting attention. The name of this company's sales marketing KakaoTalk channel is ‘OpenToHome’.

Unlike traditional sales advertisements that have limitations in exposure and one-way delivery of sales information to consumers, ‘OpenToHome’ aims to provide information about sales housing?a high-involvement product that consumers may purchase once in a lifetime?through KakaoTalk, which is used nationwide, by offering model house visit reservations, real-time 1:1 consultations, and simple chatbot information delivery.

This is not just simple advertising but delivering essential sales information to customers, thereby expanding consumers' choices.

‘OpenToHome’ utilizes the advantages of online advertising to accurately target potential customers, attracting interested customers to the ‘OpenToHome’ KakaoTalk channel. It provides various sales information and offers real-time 1:1 consultation services with professional counselors through the ‘OpenToHome Lounge,’ as well as model house visit reservations and event participation, satisfying most customer needs at the sales site.

Customers also appreciate that ‘OpenToHome’ offers reliable sales information through two-way immediate communication rather than traditional one-way promotion.

According to an ‘OpenToHome’ representative, the focus was on bridging the gap between customers and model houses by utilizing KakaoTalk, which is easy and convenient for anyone to access, thereby resolving customer inconveniences. The company proposing this solution stated, “We incorporated the demands of the field and customer inconveniences, which we felt while specializing in sales advertising for major construction companies for over 15 years, into the ‘OpenToHome’ channel.”

Currently, ‘OpenToHome’ is conducting tests at the ‘Pyeongtaek Prugio Centerpine’ site to verify the solution, and based on these results, it is actively seeking to expand market participation.

Meanwhile, ‘Pyeongtaek Prugio Centerpine,’ a new construction in Hwayang-ri, Hyeondeok-myeon, Pyeongtaek-si, Gyeonggi-do, consists of 8 buildings with 851 units, ranging from 2 basement floors to 29 above-ground floors. The units for sale by type are ▲74㎡A 99 units ▲74㎡B 100 units ▲84㎡A 431 units ▲84㎡B 110 units ▲84㎡C 103 units ▲122㎡A 4 units ▲122㎡B 4 units.