Musinsa Shares Data with Partner Brands... "Advertising Efficiency Improved Sixfold"

Meta Launches 'Collaborative Advertising' Campaign for Partner Brands
Utilizing Musinsa Product Data via Meta API

Domestic small and medium-sized fashion brands have significantly increased their sales by utilizing data from the fashion platform Musinsa for marketing.

Musinsa announced on the 19th that it recently conducted a campaign targeting some of its partner brands through a 'collaborative advertising' partnership with Meta, resulting in an improvement in ROAS (Return on Ad Spend) by more than six times. A ROAS of over 100% indicates that sales exceed advertising expenses, which can be interpreted as effective marketing.

Previously, traffic marketing ads executed by domestic small and medium-sized fashion brands were mostly optimized to increase interest, such as boosting visitors to their own websites. The collaborative advertising conducted by Musinsa with Meta this time is characterized by supporting partner brands with Musinsa’s data to enable effective marketing aimed at increasing sales.

Musinsa shared internal data for precise targeting design to enhance efficiency in Facebook and Instagram ads individually run by partner brands. This allowed the partner brands to use advanced marketing solutions through the Meta API (Application Programming Interface) based on Musinsa’s product data.

In fact, Musinsa partner brands such as ‘Drawfit’, ‘Lee’, ‘Codegraphy’, ‘Kimuor’, and ‘1993 Studio’ conducted Meta collaborative advertising for two weeks per brand from August 15 to September 30. During the same period, these brands also ran their usual traffic increase campaigns, but the advertising efficiency of the Meta collaborative ads was analyzed to be 6.5 times better in terms of purchase conversion.

Currently, Musinsa is the only fashion platform in Korea that has a collaborative advertising partnership with Meta and provides related services. Musinsa plans to expand the number of supported brands so that more partner brands can experience the results of Meta collaborative advertising.

A Musinsa representative said, "Musinsa possesses the richest and most extensive data related to fashion, including over 30 million reviews, page views, and likes," adding, "We currently provide personalized services based on data such as personalized recommendations, and we will further accelerate technological advancement using fashion data."