[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage's 'Cloud' has launched a full-scale marketing campaign in preparation for the post-COVID era, starting with a new advertising campaign featuring actress Jeon Ji-hyun.
Cloud's 'Cloud Draft Beer' recently unveiled a new advertisement with actress Jeon Ji-hyun, conveying the message that any place with Cloud Draft Beer can become a draft beer hotspot.
Additionally, Cloud began marketing activities through outdoor music events, which had been impossible during the COVID-19 pandemic, by participating as the sole sponsor of 'Beautiful Mint Life 2022.' At the event held last month, beer sales booths allowed attendees to enjoy the authentic taste of draft beer on-site, along with a chicken and beer photo zone and various events for participants. The company plans to actively participate in sponsoring outdoor events going forward.
Cloud Draft Beer 420ml, the first in the domestic beer industry to apply transparent PET, has introduced a tear tape for easy label removal to reduce the hassle of recycling. By offering the previously unavailable 420ml size, Cloud has expanded consumer choices while aligning with the value consumption trend favoring eco-friendly products.
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