[Asia Economy Reporter Lim Chunhan] Market Kurly announced on the 31st that its private brand (PB) 'Culis' sales volume from January to August this year increased by 260% compared to the same period last year, and it is actively expanding its categories by launching about 30 new products.
Culis is Market Kurly's PB that embodies the company's values by carefully selecting products that customers can encounter daily, based on high quality, safe processing, and reasonable prices. Starting with animal welfare milk, which was the first in the dairy industry to record the milking date in February last year, it mainly offers product groups that are essential for daily life and have high customer purchase frequency, such as domestic soybean tofu, whole wheat bread, pesticide-free bean sprouts, and animal welfare fertilized eggs.
The wet wipes launched in January come in three types: Signature, Daily, and Portable. They are made using only clear purified water filtered through seven stages, and all ingredients and EWG information (a rating that evaluates the risk level of cosmetic ingredients) of the wet wipe products are transparently disclosed so that customers can purchase with confidence. Since its launch, Culis wet wipes have seen an average monthly sales increase of 45%, resulting in approximately 400,000 cumulative sales within eight months of release.
A Market Kurly official said, “The appeal of Culis lies in its differentiation from existing PBs that only emphasized low prices by using excellent quality and raw materials, giving it unique advantages over existing product lines. We plan to steadily expand the Culis product lineup that can offer various values to customers, including bacon made from domestic antibiotic-free pork belly, scheduled for release in September.”
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