High Scores in Quality Reliability Category
Jet and Bespoke AI Series Lead the Market
New Models to Be Unveiled at CES Next Year
Samsung Electronics announced on November 28 that it has won the cordless stick vacuum cleaner category at the '2025 Euroconsumers Awards'.
Euroconsumers, a European consumer organization, represents more than 6 million consumers across Belgium, Italy, Portugal, Spain, and Poland. The organization conducts professional testing and consumer surveys on over 3,000 electronic products, including home appliances and TVs sold in Europe, and selects brands based on a comprehensive evaluation of performance, reliability, and customer satisfaction.
The Samsung Electronics cordless stick vacuum cleaner received particularly high marks in the 'quality reliability' category, which assesses product lifespan, frequency and degree of malfunctions, and other factors based on actual user reviews.
Samsung Electronics primarily sells cordless stick vacuum cleaners such as the 'Samsung Jet 95', 'Jet 85', and 'Jet 75', taking into account the European residential environment, where carpets are widely used, and the practical needs of consumers. Among these, the Samsung Jet 95 features powerful suction of up to 210 watts (W) and is equipped with the 'Jet Dual Brush', which enables easy cleaning across various floor types. Its soft roller effectively removes large debris from hard floors, while the nylon and rubber brushes help manage carpets with ease.
Additionally, the 'Bespoke AI 400W', recognized as the world's most powerful cordless stick vacuum cleaner, has also been acknowledged for its performance in the European market. In August, this product received a perfect score for cleaning performance in a test conducted by the UK-based electronics review magazine 'Which?'.
Meanwhile, Samsung Electronics plans to unveil new cordless vacuum cleaner models at 'CES 2026', the world’s largest information technology and home appliance exhibition, which will be held in Las Vegas, USA, in January next year.
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