Hyunseok Jung, Who Revived Uniqlo, Becomes Youngest CEO in Lotte Department Store's History

2026 Lotte Executive Appointments
Born in 1975, Promoted to Executive Vice President and Selected as CEO

On November 26, Lotte Group announced through its regular executive appointments that Jung Hyunseok, Head of the Outlet Business Division at Lotte Department Store, has been promoted to Executive Vice President and nominated as the new CEO of Lotte Department Store.

Jung Hyunseok, the new CEO of Lotte Department Store. Photo by Lotte

Born in 1975, the new CEO Jung graduated from Gangseo High School and majored in German Language and Literature at Inha University. He joined Lotte Department Store in 2000 and served as Head of the Customer Strategy Team until 2011, working at both the Daegu and Yeongdeungpo branches.

In 2012, he worked as Head of Planning for Digital Park at Lotte Mart, leading work related to digital home appliance experiences. He returned to Lotte Department Store in 2014, serving concurrently as Head of Sales Planning and Head of Sales Strategy. In 2017, he was appointed Head of Women's Fashion at the Yeongdeungpo branch, and from 2018, he managed stores as Branch Manager of the Jungdong branch and Lotte Mall Dongbusan branch.

From 2020 to 2024, he served as CEO of FRL Korea, which operates brands such as Uniqlo, where he was recognized for successfully leading the business by responding strategically to challenging market conditions. Thanks to these achievements, he has become the youngest CEO in the history of Lotte Department Store.

A Lotte representative stated, "We expect CEO Jung to drive brand differentiation tailored to evolving customer trends, based on his extensive experience."