Volkswagen Korea Recruiting Participants for Atlas Winter Glamping

Experience Outdoor Lifestyle

Volkswagen Korea announced on the 26th that it will be recruiting participants for the large SUV Atlas customer campaign, "Atlas Winter Glamping," which will begin next month.

Volkswagen Korea announced on the 26th that it will recruit participants for the large SUV Atlas customer campaign "Atlas Winter Glamping," which will start next month. Volkswagen Korea

This program is designed to allow participants to experience the performance of the Atlas and the practicality of a family SUV. It aims to provide opportunities to directly experience the vehicle’s spaciousness, stable driving performance, and various convenience features in an outdoor setting.

The event will take place over four weeks at a premium glamping zone in Yangpyeong, Gyeonggi Province, on December 19-20, 2025, January 2-3, 2026, January 9-10, and January 16-17. Participants can freely enjoy glamping in their own individual spaces and take part in various programs prepared by Volkswagen, including an on-site Atlas exhibition, test drives, and interviews. Customers wishing to participate can apply through Volkswagen Korea’s official Naver blog and official Instagram account.

The Atlas is a large SUV that offers one of the largest cargo spaces in its class and features full flat folding for the second and third rows, making the winter camping season more comfortable and flexible. With flexible seating configurations for six or seven passengers, it provides broad usability not only for families but also for consumers with diverse lifestyles.

Shin Donghyup, Executive Director of Marketing Communication at Volkswagen Korea, stated, "Atlas Winter Glamping is a campaign where you can emotionally experience the comfort of an SUV with your family," adding, "We hope that, during the year-end season, customers will create warm memories with the Atlas and feel the true value of a family SUV that Volkswagen pursues through interaction with other customers."