Hwacheon County Invites Overseas Inbound and Domestic Delegations
Dual Strategy to Attract Tourists for Hwacheon Sancheoneo Festival
Nationwide Travel Agency Representatives Invited for a Two-Day Familiarization Tour on December 3
Hwacheon County in Gangwon Province is focusing on promoting the 2026 Ice Nation Hwacheon Sancheoneo Festival to domestic and international travel agencies in hopes of ensuring its success.
The 2026 Hwacheon Sancheoneo Festival Overseas Inbound Travel Agency Briefing was held on the 25th in Gangnam-gu, Seoul. Provided by Hwacheon County
On November 25, Hwacheon County held a briefing session in Gangnam-gu, Seoul, inviting overseas inbound travel agencies for the 2026 Hwacheon Sancheoneo Festival.
An inbound travel agency is a foreign travel specialist that receives tourists in Korea from outbound travel agencies that recruit travelers overseas and then manages their tours domestically.
The annual invitation briefing for overseas inbound travel agencies, held in Seoul around this time each year, is one of Hwacheon County’s key events for attracting foreign tourists.
This year’s briefing was attended by about 40 participants, including representatives and executives from 25 inbound travel agencies from Southeast Asia, including Taiwan, Hong Kong, Vietnam, and Singapore.
The session began with a brief introduction to the festival, followed by the screening of a promotional video for the Hwacheon Sancheoneo Festival.
During the Q&A session, County Governor Choi Moonsun personally engaged with the travel agency representatives and answered their questions.
Festival posters, as well as English and Korean brochures, were distributed to each travel agency.
Furthermore, Hwacheon County plans to host a familiarization tour on December 3, inviting representatives from major travel agencies nationwide to promote the Hwacheon Sancheoneo Festival and attract year-round, stay-type tourists.
About 50 representatives and executives from travel agencies in Seoul, Gyeonggi, Jeolla, Chungcheong, Busan, and Gyeongsang regions will participate in the familiarization tour.
Hwacheon County will provide information to these participants on group tourist incentives for the festival and various experience programs.
Additionally, the county plans to introduce local tourism resources, including the Coffee Museum, park golf course, Baegamsan cable car, Peace Dam, and Sanso-gil trail, in sequence.
Choi Moonsun, Governor of Hwacheon County, said, “The opinions of travel agencies, who develop tourism products, are crucial for the success of the Hwacheon Sancheoneo Festival and year-round tourism. We are doing our utmost to actively incorporate their feedback and create an even better festival.”
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