Kiwoom Securities' Installment Investment Service 'Stock Accumulation' Surpasses 300,000 Users

Kiwoom Securities announced on the 13th that the cumulative number of users for its installment investment service, "Stock Accumulation," has surpassed 300,000.

"Stock Accumulation" is a service that automatically purchases stocks with a designated amount at a frequency set by the user-daily, weekly, or monthly. The rate of new sign-ups has accelerated noticeably. While it took four months to reach 100,000 users after the service launched in February, it took only three months to reach 200,000, and just two more months to reach 300,000.

Key factors behind this rapid growth include an intuitive and user-friendly interface (UI) and the provision of tailored investment information, such as "Stocks Most Accumulated by Kiwoom Customers."

The service also offers generous benefits. New customers starting "Stock Accumulation" receive a coupon worth 90,000 won, while existing customers receive a 20,000 won coupon. Both purchase and currency exchange fees are set at zero, reducing the overall investment cost burden. In addition, a variety of promotional events are underway, such as offering an extra 10,000 won for sharing the service.

To commemorate reaching 300,000 customers, Kiwoom Securities has once again released data on the investment patterns of "Stock Accumulation" users. Various indicators-such as average monthly contribution, the top five most accumulated stocks, and characteristics by age group and investment amount-provide insights into customers' actual investment tendencies.

The average monthly contribution among users has also continued to rise, increasing from 150,000 won in May to 320,000 won in October. Notably, users in their 30s and 40s contributed an average of 370,000 won per month, exceeding the overall average. The largest increase was seen among minors, whose average monthly contribution jumped 81%, from 110,000 won to 200,000 won. In fact, about 14% of all service users are minors, indicating that many parents are actively using installment investing to help their children build assets and learn about investing.

The most accumulated stock among users was Nvidia, followed by Tesla, Invesco QQQ ETF, Schwab U.S. Dividend Equity ETF (SCHD), and Palantir. This demonstrates a continued preference for technology stocks and ETFs.

A representative from Kiwoom Securities stated, "Since the launch of Stock Accumulation, word-of-mouth has rapidly increased customer inflow," adding, "We will continue to expand our efforts to create an environment where anyone can easily engage in long-term investing without financial burden."