Bithumb announced on November 13 that it will hold a partnership event with the beer franchise Saenghwal Maekju until December 31.
Through this collaboration, Bithumb will introduce two types of chicken-'Angry Bird Buljang' and 'Angry Bird Honey Golden'-along with a limited-edition wheat beer, 'Bithumb Golden Wheat', which will be available exclusively at Saenghwal Maekju directly operated stores.
A scratch coupon event with a guaranteed win for every customer visiting Saenghwal Maekju stores will also take place. During the event period, customers who order the limited-edition collaboration menu will receive a scratch coupon. By entering the coupon's random code into the Bithumb app, participants can receive Bithumb KRW worth at least 2,000 won and up to 1 million won.
To receive the event benefits, Bithumb customer verification (KYC) and linkage with a KB Kookmin Bank account are required. Further details can be found on the Bithumb event page.
A Bithumb representative stated, "We prepared this collaboration so that customers who may find virtual assets difficult to approach can view them from a new perspective through 'chimaek', a staple of daily life in Korea." The representative added, "We will continue to expand touchpoints with customers by connecting everyday life and virtual assets through various marketing initiatives."
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