Shinhan Bank Ranks First in Banking Sector of National Customer Satisfaction Index for Ninth Consecutive Year

Shinhan Bank announced on the 12th that it has been ranked first in the banking sector for the ninth consecutive year in the '2025 National Customer Satisfaction Index (NCSI) Survey'.

Sung Hyuk Jung, CEO of Shinhan Bank (right), is taking a commemorative photo with Seongjung Park, Chairman of the Korea Productivity Center, after receiving first place in the banking sector at the "2025 National Customer Satisfaction Index (NCSI)" awards ceremony held on the 12th at Lotte Hotel in Jung-gu, Seoul. Provided by Shinhan Bank

The NCSI survey, organized by the Korea Productivity Center, is a representative customer satisfaction measurement index that quantifies and measures the satisfaction level of customers who directly evaluate products and services produced domestically and internationally and sold to Korean consumers. This year marks its 28th edition.

Shinhan Bank has implemented a range of initiatives, including: promoting customer convenience innovation projects; conducting on-site campaigns at all branches to enhance customer convenience; and operating the 'Shinhan Refresh' platform, which reflects customer inconveniences and shares improvements made.

To protect customer assets, the bank is also pursuing measures such as: the 'Voice Phishing FDS Sharing System' among subsidiaries; the 'Voice Phishing Dedicated Safety Keeper Desk', which is the first in the financial sector to be operated at all branches nationwide; and the comprehensive voice phishing prevention platform 'Jikyeoyo'.

In addition to the NCSI, Shinhan Bank also ranked first this year in major customer satisfaction surveys, including the Korea Service Quality Index (KS-SQI), the Korean Industry Service Quality Index (KSQI), and the Korea Customer Satisfaction Index (KCSI).

A Shinhan Bank representative stated, "We will continue to enhance customer convenience with easier and more comfortable, innovative financial services, and provide differentiated solutions going forward."