The Osan Fire Station in Gyeonggi Province has collaborated with Osan Brewing Co., Ltd. to launch a limited edition of the traditional makgeolli "White Crow" with a specially designed label featuring the fire safety message "Check and Evacuate if There Is a Fire."
The Gyeonggi-do Fire and Disaster Headquarters announced on the 6th that the limited edition 500ml "White Crow" makgeolli, released through this collaboration, began sales in the first week of November ahead of Firefighting Day and has attracted significant attention since its launch.
This product was planned to help residents naturally encounter safety messages through a familiar traditional alcoholic beverage, especially as the year-end and New Year season, when gatherings increase, approaches.
White Crow Traditional Makgeolli with the Fire Safety Notice "Check and Evacuate if There Is a Fire" Attached
The fire safety message "Check and Evacuate if There Is a Fire" means to assess the situation and evacuate promptly.
Osan Brewing Co., Ltd. is a social enterprise selected as a village company in 2018, leading local coexistence by brewing traditional liquor with local agricultural products such as Osan Sema Rice. This collaboration is also regarded as a social contribution campaign in which a local company participates in spreading a culture of safety.
An official from the Gyeonggi-do Fire and Disaster Headquarters said, "We hope this collaboration, which began with the intention of inscribing safety even on a single label, will help spread a culture of safety in residents' daily lives."
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