Lotte Department Store Opens 'Ralph Lauren Holiday Experience' Pop-Up Store

Pop-Up Store Opens at Jamsil Lotte World Mall Atrium Until November 16
Showcasing 400 Items from Fashion to Lifestyle Collections

Lotte Department Store announced on November 6 that it will be presenting a 'Polo Ralph Lauren' pop-up store at the Atrium on the first floor of Jamsil Lotte World Mall from November 7 to November 16.

Main image cut of the Ralph Lauren Holiday Experience pop-up store held at the Atrium on the 1st floor of Jamsil Lotte World Mall. Provided by Lotte Department Store.

This 'Holiday Experience' pop-up store is designed with a Western cabin concept that captures the essence of winter. Visitors can immerse themselves in the warm and emotional atmosphere that embodies Polo Ralph Lauren's signature American classic lifestyle. The approximately 330-square-meter Atrium on the first floor of Lotte World Mall will be transformed into a special experiential space where the full spirit of Polo Ralph Lauren can be felt.

The pop-up store will showcase over 400 key items, ranging from men's and women's collections to lifestyle collections, all in one place. In addition, more than 60 flagship store-exclusive items will be available in a variety of styles. Notable products include the 'Corduroy Down Jacket' (990,000 won), 'Heritage Trucker Jacket' (699,000 won), and 'Icon Small Tote Bag' (259,000 won). Items from the 'Polo Ralph Lauren Home' line, such as the 'Holiday Polo Bear Water Bottle' (85,000 won) and 'Ralph's Coffee Verde Candle' (109,000 won), which were previously only available online, will also be featured at this pop-up store.

To celebrate the year-end season, a dedicated gift zone will also be operated. In addition to practical items such as scarves and gloves, visitors can discover a wide range of Polo Ralph Lauren's holiday gift products that combine warmth and style, including the 'Polo Bear Leather Bag Charm' (279,000 won) and 'Heritage Keyring' (119,000 won), which allow for diverse styling options.

Jin Seunghyun, Head of Fashion at Lotte Department Store, stated, "It is meaningful for us as a retailer to exclusively present the Polo Ralph Lauren holiday pop-up store, a brand beloved across generations for its classic sensibility," adding, "We hope visitors will enjoy a warm and special year-end with the diverse collections and gifts perfect for the winter season, all while experiencing the brand's unique spirit at this pop-up store."