'Paid Vacation for Business Owners' Campaign
Over 5,800 Stories Submitted in Three Weeks
40 Business Owners Selected for Paid Leave
A notice about the vacation is posted on the exterior of the store selected for K Bank's 'Paid Leave for Business Owners Campaign' and has gone on vacation. K Bank
"Thanks to K Bank, I finally get to take a break after three months!"
After living in the United States for nearly 15 years, Mr. A returned to Korea and decided to start a restaurant business, drawing on his experiences abroad. He established his place by serving dishes like LA galbi and sundubu-jjigae, which he often enjoyed in Koreatown. However, after his original team members left, he had to work nonstop and was unable to take a single day off for three months. Now, having been selected for the 'Paid Vacation for Business Owners Campaign,' he is able to take a vacation with his family and relieve the fatigue that had built up.
On October 22, K Bank announced that business owners selected for its nationwide 'Paid Vacation for Business Owners Campaign' will be going on vacation.
The campaign, which began in August, received around 5,800 submissions during the three-week application period, reflecting high interest.
A total of 40 business owners were ultimately selected and will be able to take their vacations on any date they choose until October 31. During their vacation, K Bank will provide up to 3 million won in vacation expenses for each business, based on their daily sales.
The stories submitted by the small business owners highlighted the difficulties of self-employment, especially the inability to take time off, and each owner shared a unique story.
After an internal review, the selected stories included a business owner who wanted to go on a workshop with employees who had worked hard for more than five years, and a couple in their 60s who had run a stationery store for 30 years without ever leaving the shop, among others.
Other stories included a couple expecting a baby at the end of the year who planned a prenatal trip, and another couple who had postponed their honeymoon for 10 years and were finally able to create memories as newlyweds through this campaign.
For stores closed during the owners' vacations, K Bank prepared special notices to inform customers about the owner's time off.
The vacation notices were customized with witty messages tailored to each store’s business type and owner’s story. For example, a beef soup restaurant displayed, "Closed for 24 hours instead of open for 24 hours today," while a caf? posted, "Gone for a vacation without worrying about the rent."
K Bank plans to share real vacation stories and feedback from the business owners through various digital channels, including Instagram and YouTube, next month.
A K Bank representative said, "It was rewarding to see the owners' excitement and joy as they planned their vacations after being selected," adding, "We will continue to foster a customer-centric financial culture unique to K Bank by empathizing with the realities of small business owners and providing tangible support."
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