Hana Securities Emphasizes 'Customer-Centric' Approach, Expresses Gratitude to Generational Family Clients

Hana Securities announced on the 22nd that, as part of its customer-centric value culture, it recently delivered its gratitude in person to the winners of the "Daedaesonson Family Guest Event." Thirty family customers who have been trading with Hana Securities for three generations or more were selected, with 10 families receiving luxury hotel vouchers that can be used by all three generations, and 20 families receiving cutting boards.

Kang Sungmuk, CEO (third from right), along with Hana Securities executives and employees, are delivering gifts to family guests selected for the Daedaesonson event and taking commemorative photos at Centerfield in Seoul on the 17th. Hana Securities

Hana Securities has designated this year as the inaugural year for establishing a "customer-centric value culture" and is implementing company-wide "customer-centric management," which positions the voice of the customer as the starting point for corporate strategy. Beginning with this event, the company is also preparing a "Hall of Fame" to honor customers who have contributed to the company's growth through profit contribution and long-term relationships. Related initiatives, such as Hall of Fame inductions and private seminars hosted by the CEO, will also be held.

Kang Sungmuk, CEO of Hana Securities, stated, "This series was prepared to express our gratitude to customers who have traded with us for a long time, and to remind our employees that customers are a community that grows together with the company. Starting with this year's first event, we will make it an annual tradition to establish Hana Securities' unique and differentiated customer-centric value culture."