[Today's New Product] 500 Years of Joseon Royal Secrets in a Cup... CheongKwanJang 'Gungjeongbicha'

A Modern Reinterpretation of Joseon Royal Health Teas
New Premium Tea Brand Features Three Varieties: Jinsaenggiyul, Jinsaengonyul, and Jinsaengyeongji

CheongKwanJang announced on September 16 that it has launched three new products: 'Gungjeongbicha Jinsaenggiyul', 'Jinsaengonyul', and 'Jinsaengyeongji', which are modern reinterpretations of health teas once prepared for kings and queens during the Joseon Dynasty.

'CheongKwanJang Gungjeongbicha' is a premium tea brand that combines traditional ingredients and secret recipes passed down from 500 years of Joseon royal records with modern convenience. Historical documents such as the 'Annals of the Joseon Dynasty' and the 'Diary of the Royal Secretariat' contain records of health teas prepared for the king, demonstrating the significant role that tea and tea experts played in the royal court at the time.

CheongKwanJang 'Gungjeong Bicha Jinsaeng Giyul'

'Gungjeongbicha Jinsaenggiyul' was developed based on the health tea recipe of Heo Jun, as recorded in the Annals of the Joseon Dynasty. It features six-year-old red ginseng concentrate blended with carefully selected tangerine peel, jujube, and ginger by CheongKwanJang, and is enhanced with a subtle citrus aroma for a richer flavor.

'Gungjeongbicha Jinsaengonyul' is an excellent vitality-boosting tea that contains four traditional ingredients (Cnidium, peony, angelica, and prepared rehmannia) used to care for King Jeongjo's health during his demanding duties in state affairs and education. It also includes mugwort, motherwort, and CheongKwanJang six-year-old red ginseng concentrate.

'Gungjeongbicha Jinsaengyeongji' is a health tea for nourishment and peace of mind, featuring ginseng and rare reishi mushrooms that King Yeongjo enjoyed throughout his life. It is further enriched with precious sanghwang mushroom extract and deeply flavored jujube concentrate, making it suitable for those who need both physical and mental relaxation in their busy daily lives.

A representative from Korea Ginseng Corporation stated, "Gungjeongbicha means 'tea containing the royal court's health secrets.' It is a newly launched brand that aims to carry on the wisdom that safeguarded royal health and our unique heritage in a modern way." The representative added, "CheongKwanJang will continue to reinterpret tradition through science and do its best to ensure that more people can experience its value, based on our accumulated expertise."