Recognized for Island Expo Promotion Achievements
Establishing a Brand as a Tourism Hub
Yeosu City won the Grand Prize in the Urban Brand category at the '2025 Local Content Festa' awards ceremony held at KBC Gwangju Broadcasting on the 11th. Provided by Yeosu City
Yeosu City in South Jeolla Province announced on the 15th that it won the Grand Prize in the Urban Brand category at the '2025 Local Content Festa' awards ceremony held at KBC Gwangju Broadcasting on the 11th.
The 'Local Content Festa' is an event where local governments and institutions from across the country participate to showcase and experience unique local content and share best practices. This year, the event was held at BEXCO in Busan from July 25 to 27.
At this year's event, Yeosu City was recognized for enhancing its urban brand value through various promotional activities based on its status as the host city of the 2026 Yeosu World Island Expo. In particular, the screening of promotional videos for the Island Expo, distribution of promotional materials, and interactive events were highlighted as key achievements that helped raise national awareness of the Yeosu World Expo and foster a participatory atmosphere.
Mayor Jung Kimyung stated, "We have been working to develop our islands, Yeosu's greatest asset, into a core part of our urban brand," and added, "With this award as a stepping stone, we will strive to further elevate the value of our urban brand while ensuring the successful hosting of the 2026 Yeosu World Island Expo."
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