Innocean US Branch Establishes 'President' Role... Appoints Leslie Barrett

Recruiting a Global Advertising Veteran with 30 Years of Experience

Innocean announced on the 15th that it has appointed Leslie Barrett as President of its US branch.

On this day, Innocean's US branch revealed that it has newly established the position of President. The President is the highest executive position directly below the CEO. Barrett is a veteran with 30 years of experience in the advertising industry and is a local expert in the US market.

Leslie Barrett served as President and Partner at the global advertising agency Goodby Silverstein & Partners (GS&P). She led global brand campaigns for multinational food company General Mills, which owns H?agen-Dazs, as well as premium beer brand Samuel Adams, HP, and Logitech. She also oversaw BMW marketing for an extended period.

With Barrett's appointment, Innocean's US branch plans to further strengthen its presence not only in the US market but also globally.

Previously, in May, Innocean's US branch appointed Lee Maicon, who has experience in digital, media, and PR, as Chief Strategy Officer (CSO). Maicon previously served as CSO at the global advertising agency The Community, under the US-based Publicis Holding Group. He led brand campaigns for major brands such as Verizon and Volkswagen in the US, and collaborated with global brands including Google, HP, Taco Bell, and Coca-Cola.

Jun Ilsu, Executive Vice President and Head of Global Business at Innocean and CEO of the US branch, stated, "The addition of Leslie Barrett and Lee Maicon marks a highly significant turning point for Innocean. Both are proven leaders in the global marketing industry, combining passion with strategic insight, and their vision aligns perfectly with Innocean's. We expect their leadership will elevate our business competitiveness, technological innovation, and organizational culture to the next level."