Philip Morris Officially Launches 'IQOS ILUMA i ONE'... "All-in-One at a Reasonable Price"

Enhancing Accessibility with a Reasonable Price

Korea Philip Morris announced on June 12 that it will officially launch its new heated tobacco device, the 'IQOS ILUMA i ONE.'

This new product is the entry-level model in the ILUMA i series, following the 'IQOS ILUMA i PRIME' and 'ILUMA i' introduced in February. The suggested retail price is 59,000 KRW, and it will be available for purchase starting today at nine IQOS flagship stores nationwide, the official online store, and major convenience stores.

The IQOS ILUMA i ONE features a compact all-in-one design and intuitive usability. It is equipped with the 'Auto Start' function, which automatically begins heating when a dedicated tobacco stick is inserted, and the 'Flex Puff' function, which analyzes individual usage patterns and automatically allows up to four additional puffs within six minutes, providing a seamless and personalized experience without the need for button operation.

When fully charged, it can be used up to 20 times consecutively, and its weight of 74g makes it highly portable. The device is finished with a full aluminum body, offering both durability and a minimalistic touch. Users can choose from four exterior colors: Breeze Blue, Midnight Black, Vivid Terracotta, and Digital Violet. In addition, the 'Smartcore Induction System' eliminates the need to clean the device after use, ensuring a consistent experience from start to finish.

Yoon Heekyung, CEO of Korea Philip Morris, stated, "The IQOS ILUMA i ONE is a new product that combines convenience and practicality based on technological innovation. It can be used easily at a reasonable price in daily life not only by adult smokers seeking to switch to non-combustible products, but also by adult users with diverse lifestyles. We expect it to further accelerate the realization of Philip Morris's vision for a 'smoke-free future.'"