Andar Carried by Jun Ji-hyun Achieves Record-Breaking Performance... Operating Profit Up 78%

Sales Up 17%, Operating Profit Up 78% Last Year
Strong Results Driven by Running Wear and Golf Wear

Athleisure brand Andar achieved its highest-ever performance last year. Following the COVID-19 pandemic, consumer interest in health increased, leading to strong results centered around categories such as running wear and golf wear.

According to Andar on the 7th, last year Andar's operating profit recorded 32.8 billion KRW, a 78% increase compared to the previous year. During the same period, sales grew 17% year-on-year to reach 236.8 billion KRW, marking the highest performance in history. The operating profit margin increased from 9% in 2023 to 14% last year, improving profitability and achieving external growth.

Andar analyzed that the background for achieving the highest-ever performance was the combination of ▲excellent product quality ▲aggressive category expansion ▲strategic positioning expansion in the global market.

Although the overall fashion market is facing difficulties due to the economic recession, athleisure has recorded solid sales. Last year, Andar reflected the growing consumer interest in health by expanding the running wear and golf wear categories, resulting in improved performance. In the running category, they completed the 'Running Big Three' lineup, covering running shoes, running leggings, and running jogger pants. In the golf category, they more than doubled the line usable both on the field and in daily life, strengthening the 'workleisure style' that blurs the boundaries between work and leisure.

The company explained that expanding the base in the global market also acted as a driving force for performance growth. This year, Andar plans to accelerate its global activities by targeting high-income countries, including Singapore, Japan, Australia, and Western markets, based on its overseas strategy focused on high-income countries.

Gong Seong-a, CEO of Andar, said, "Last year, our bold category expansion and global market targeting paid off, securing market leadership. This year, we will do our best to achieve remarkable growth in global high-income countries based on even stronger product competitiveness and brand power."