As the growth potential of the commerce sector stands out, NAVER's stock price is rising by over 4%.
As of 9:45 a.m. on the 6th, NAVER was trading at 216,000 KRW, up 8,500 KRW (4.10%) from the previous trading day.
On the same day, Mirae Asset Securities raised the target price for NAVER from 290,000 KRW to 310,000 KRW, stating that "the growth momentum of the commerce sector will accelerate." The buy rating was also maintained.
Im Hee-seok, a researcher at Mirae Asset Securities, said, "The separate launch of NAVER's shopping app, which will have enhanced artificial intelligence (AI) recommendation features, aligns with the recent trend of reducing shopping time per unit." He added, "With the app launch on the 12th, the growth rate of Gross Merchandise Volume (GMV) is expected to increase from 5% last year to 12% this year."
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