AliExpress Launches 'Delivering Freshness' Project with 100 Million Won Discount Support Fund

Discovering Fresh Food with Influencers Through On-Site Visits
Investing 100 Million KRW in Discount Support Fund

AliExpress announced on the 21st that it will launch the 'Delivering Freshness' project to guarantee the quality of fresh food and support the growth of small businesses.

The 'Delivering Freshness' project focuses on discovering and introducing excellent fresh food products produced across the country in collaboration with YouTubers and influencers. They plan to visit the sites directly to verify the quality and value of the products and deliver reliable information vividly to customers.

In the first feature of Delivering Freshness, popular YouTuber 'AejugaTVChamPD (affiliated with Good Work Lab)' introduces domestic Grade 1 Korean pork. This video allows viewers to see the dissection process of pork by cuts, the trimming and processing sites, and the safe refrigerated delivery process firsthand.

AliExpress is investing a discount fund worth 100 million KRW in the first project. Through this, the featured product, domestic Grade 1 Korean pork, will be offered at up to 45% off through a group purchase method and will be shipped collectively after the target quantity is reached.