Boramsangjo Signs Strategic Distribution Partnership with Hyundai Rental Service

Boram Sangjo announced on the 14th that it has signed a strategic distribution partnership with Hyundai Rental Service.

Hyundai Rental Service has established its position as a total rental specialist company by providing lifestyle health appliance rental services and thorough after-sales management through its brand 'Ubus.' It has signed an AS service agency agreement with the global appliance brand Dyson and operates official service centers through the establishment of a nationwide service network.

Choi Yohan, Director of Boram Group (left), and Gacheol, CEO of Hyundai Rental Service, are posing for a commemorative photo after signing a business agreement. Photo by Boram Group

Through this business agreement, Hyundai Rental Service will be responsible for supplying and consignment sales of products for Boram Sangjo's appliance bundle product ‘Life Plan.’ Life Plan is a product that combines funeral services and appliances, allowing customers to use funeral services, cruises, travel, weddings, and other conversion services according to their needs along with appliance usage. ‘Life Plan’ has established itself as Boram Sangjo's representative product that satisfies various customer demands.

Additionally, both companies are reviewing new product development by leveraging each other's strengths through this agreement. They also plan to discuss ways to promote funeral and rental services through joint marketing and enhance brand competitiveness.

A Boram Sangjo official stated, “This agreement will serve as an opportunity to expand the distribution channels of existing funeral services and provide new service value to customers,” adding, “Through cooperation with Hyundai Rental Service, we will maximize synergy between the two industries and continuously improve customer satisfaction.”