[Featured Stock] SM Rises for 3 Consecutive Days on Hopes for New Girl Group

SM continued its upward trend for three consecutive days amid expectations for its new girl group, with its stock price recovering to the 75,000 won level.

As of 9:43 a.m. on the 14th, SM was trading at 75,200 won, up 3,200 won (4.44%) from the previous day. Following a 4.5% increase the day before, SM is maintaining a rise of over 4% on this day as well.

The anticipation surrounding the rookie girl group 'Hats2Hats' is interpreted as driving the stock price higher. Previously, on the 12th, Hats2Hats surprised fans by releasing a debut teaser video at the 'SMTOWN LIVE 2025 [The Culture, The Future] in Seoul' held at the Gocheok Sky Dome in Seoul. Hats2Hats is SM’s first rookie girl group to debut in about five years since aespa in 2020, and is gathering attention as the group debuting in SM’s 30th anniversary year.

Choi Minha, a researcher at Samsung Securities, said about SM, "Last year is expected to end with a decrease in profits compared to the previous year due to cost burdens from declining album sales, organizational restructuring, and subsidiary underperformance, but this year will show a different aspect." She added, "A rush of rookie group debuts is expected starting from the first quarter. In Korea, the eight-member rookie girl group Hats2Hats has confirmed their debut in February, and the North American branch’s Dear Alice will also officially debut in February, which is expected to add to sales and improve profitability."