Gwangju Shinsegae to Host 'Ojingeo Game Popup Store' Until the 23rd

Brand Collaborations Including Birthday Suit and Lowraw

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 9th that it will hold an "Squid Game Pop-up Store" on the first floor of the main building from the 10th to the 23rd.

This pop-up store will feature limited edition products from various brands collaborating with Squid Game, including Malbon Golf, Brown Breath, Birthday Suit, Lowrow, and Odd Sox.

Gwangju Shinsegae Department Store Squid Game Pop-up Store. Photo by Dongho Shin

The pop-up store will be designed to look as if the set from the series has been relocated exactly. Visitors will be able to experience feeling like the main characters of the series as they explore the pop-up store.

Notably, lifestyle golf wear brand Malbon Golf will sell eye-catching stand caddy bags in the pink color symbolizing Squid Game, as well as sweatshirts and ball case covers. Additionally, customers can purchase street casual Brown Breath T-shirts and Birthday Suit hoodies.

Kim Yoon-chul, head of the fashion team, said, "We opened the pop-up store at Gwangju Shinsegae for fans of Squid Game, which continues its global blockbuster success. We expect this to be a valuable opportunity not only for customers who want to purchase Squid Game-related goods but also for those who want to directly experience the spaces featured in the series."