Lotteria Renovation Stores Drive Both Customer Numbers and Sales Upward

New BI and Slogan-Based Interior
Food Tech Integration According to Store Location
Brand Image Improvement with TTF Concept

Lotte GRS's burger franchise brand Lotteria has seen steady growth in stores renovated under its 'renovation' strategy aimed at strengthening profitability.

According to Lotte GRS on the 30th, Lotteria Guro Digital Station branch reopened in February this year as a combined store with Krispy Kreme Doughnuts. As a result of introducing the automated patty cooking robot 'Alpha Grill' while attracting new customers, the number of customers increased by about 13% and sales rose by 10% until last month.

Storefronts of Lotteria Sookdaeipgu Station and Cheonho Station, newly opened in March with new BI and interior changes (above), and interiors of Guro Digital Station and Sillim Station stores (below). Provided by Lotteria GRS

From March to May this year, stores such as Sookdaeipgu Station branch, Sillim Station branch, and Gangneung Gyodong branch, which underwent sequential interior renovations, also showed increases in customer numbers and sales. Among them, the Sillim Station branch showed the best performance with about a 25% increase in customers and a 22% increase in sales.

Lotte GRS explained that these results were due to improving the new BI (Brand Identity) to strengthen the brand and expand the customer experience at stores, and developing the interior TTF concept based on the slogan 'Taste The Fun.'

Lotte GRS added that the Cheonho Station branch and Seoul National University Station branch, which also applied the improved BI and TTF concept, have shown growth in customer numbers and sales since reopening, and especially the Seoul National University Station branch is operating with the fry automation robot 'Bogle Bot.'

Lotte GRS also opened the Lotteria Lotte World Mall B1 branch, renewed this month, on the 20th by launching a specialized menu symbolizing the location within the shopping mall and the Lotte World Tower. During this period, the Lotte World Mall B1 branch's sales increased by about 20% compared to the same period last year.

A Lotte GRS official said, "Based on unique menu development to expand the store visit experience and sequential renovation operations targeting directly managed stores, we plan to focus more on strengthening profitability through operating profitable stores. We will shift from a strategy of expanding the number of stores to enhancing efficiency through increasing sales per store via food tech and renovations, and strive for solid management."