"Army Sergeant" Established as Nonsan City's Representative Brand

The agricultural product joint brand "Yukgunbyeongjang," ambitiously launched by Nonsan City during the 8th popularly elected administration, is a symbol of trust and reassurance. Reflecting Nonsan's identity as a city of national defense and military industry, "Yukgunbyeongjang" is gaining attention as a friendly yet innovative agricultural brand, closely associated with the Army Training Center, which comes to mind when thinking of Nonsan.

Since its launch, the city has promoted the safety assurance and commercialization process of its agricultural products, thereby strengthening the position of the "Yukgunbyeongjang" joint brand. In particular, only products that pass rigorous and thorough quality inspections, including 463 types of residual pesticide tests, are allowed to use the brand, successfully earning consumers' trust. This is why any product bearing the "Yukgunbyeongjang" joint brand from Nonsan City can confidently claim to be the best in quality and taste.

The city has produced and distributed emoticons, mugs, and stickers featuring "Yukgunbyeongjang," developing it beyond a simple agricultural joint brand into a city brand that represents Nonsan.

In line with its characteristics as a city based on agriculture, the city is making generous investments and providing support to enhance agricultural competitiveness. Through events such as the Asia Hansang Conference, Nonsan Agro-Food Overseas Expo, and K-Food Purchasing Consultation, Nonsan has successfully raised the domestic and international competitiveness and recognition of its agricultural products, while also increasing farmers' income by securing export channels.

Having proven the excellence and global potential of local agricultural products through the "Yukgunbyeongjang" joint brand, the city plans to further elevate the value of Nonsan's agricultural products and city brand not only in Korea but also worldwide.