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LG Chem Enters Canadian Beauty Filler Market... Expanding Exports in the Americas Region

Canada Filler Market Expected to Reach 700 Billion KRW by 2030

LG Chem is making its full-scale entry into the Canadian market, becoming the first domestic beauty filler company to do so.


LG Chem Enters Canadian Beauty Filler Market... Expanding Exports in the Americas Region

On the 12th, LG Chem announced that it held a launch event for its hyaluronic acid filler 'Evear (Classic Plus, Volume Plus)' in Toronto, Canada, targeting over 500 local aesthetic surgery experts and stakeholders.


In line with the high interest in Korean medical beauty products and technologies in the North American market, this marks the first time a domestic filler has been launched in Canada. LG Chem plans to nurture Evear to establish it as a leading global filler brand.


Based on clinical trial data from major European countries, which share the characteristic of being multiethnic regions with Canada, LG Chem obtained medical device sales approval in Canada in January of this year.


LG Chem has been preparing its business for several years to enter Canada, a strategic hub for expanding market share in North and Latin America. Currently, Evear is exported to seven countries in the Americas, including Canada, Brazil, Mexico, and Argentina. The company’s strategy is to strengthen its influence in these markets through successful commercialization in Canada.


According to the U.S. market research firm Grand View Research, the Canadian beauty filler market is expected to grow steadily from 400 billion KRW in 2023 to 700 billion KRW by 2030. LG Chem aims to achieve a double-digit market share through aggressive market penetration, including the additional launch of its premium line filler brand, 'Y Solution.'


No Ji-hye, head of LG Chem’s Aesthetic Business Division, said, "We have made proactive investments such as clinical development in Europe and China to continuously expand Evear globally, which is loved by customers in over 30 countries worldwide." She added, "To further strengthen our status as a global brand, we will continue to offer differentiated customer experiences to clients both domestically and internationally."


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