Warm Americano Sales Increase by 15%
Gun-goguma and Bungeoppang Also Up 20%
Convenience store 7-Eleven announced on the 9th that it will run the 'Winter Snack Top 3 Combo Event' and '7Cafe Time Sale' promotions until the end of this month. This is due to the recent sharp drop in temperature, which has increased demand for convenience store winter snacks.
First, until the end of this month, a combo discount event featuring roasted sweet potatoes, bungeoppang, and warm 7Cafe beverages will be held. When purchasing roasted sweet potatoes or bungeoppang, customers can buy a regular hot Americano from 7Cafe at a heavily discounted price of 200 KRW, which is an 83% discount from the regular price. In addition to Americano, all hot 7Cafe products including caf? latte, vanilla latte, salted caramel latte, and decaffeinated Americano are also included in the combo event with discounts ranging from 50% to 83%.
At the same time, a 7Cafe time sale event is available during the morning hours (7 AM to 11 AM). Until the end of this month, customers who pay for a '7Cafe Hot Americano Regular' using Kakao Pay Money will receive a 50% discount.
7-Eleven has launched these discounts on winter snacks because demand for these products is increasing. According to 7-Eleven, from the 2nd to the 8th of this month, sales of hot 7Cafe beverages increased by about 15% compared to the same period the previous week. The winter representative snacks, roasted sweet potatoes and bungeoppang, also grew by approximately 20%.
There is also a game event using 7Cafe. Until the 22nd of this month, 7-Eleven is collaborating with KakaoBank to hold the 'Card Matching with 7Cafe' event. Customers who play the matching game more than 7 times on the KakaoBank mobile app will receive a 7Cafe Americano voucher, and those who play for 7 consecutive days will be among the first 2,000 to receive a 7Cafe 'Kungya' tumbler voucher.
Shin Oha, the 7Cafe product planner (MD) at 7-Eleven, said, "As the severe cold weather arrives, more customers are looking for winter snacks, so we have prepared an unprecedented discount promotion. We hope customers purchase nostalgic snacks at warm prices at their nearby 7-Eleven and have a warm winter."
Meanwhile, 7-Eleven continues to sell winter snacks such as roasted sweet potatoes, bungeoppang, fish cakes, and coffee beans.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


