Samsung Electronics, Exclusive Partnership with MoMA
Providing a Collection of 27 Masterpieces
Samsung Electronics announced on the 15th that it has partnered with the Museum of Modern Art (MoMA) in New York, USA, to showcase 27 masterpieces from its modern and contemporary art collection through the 'Samsung Art Store.'
The MoMA collection includes carefully selected modern and contemporary artworks such as ▲ Piet Mondrian's 'Trafalgar Square' ▲ Hannah H?ch's 'Untitled (Dada)' ▲ Georgia O'Keeffe's 'Evening Star III' ▲ Claude Monet's 'Water Lilies,' among others.
Samsung Electronics will showcase artworks from the Orsay Museum through its lifestyle TV, The Frame. One of the pieces available on The Frame is Hannah H?ch's 'Untitled (Dada)'. [Photo by Samsung Electronics]
The Samsung Art Store is an art subscription service for 'The Frame,' offering approximately 2,500 works in 4K resolution from world-renowned museums and galleries such as the Mus?e d'Orsay and the Metropolitan Museum of Art, as well as masterpieces by art legends like Salvador Dal? and Jean-Michel Basquiat.
'The Frame' allows users to display artworks or photos on the screen when the TV is not in use, functioning like a picture frame and providing a personalized gallery experience.
Kim Sang-yoon, Vice President of Samsung Electronics' Visual Display Business, said, "Our collaboration with MoMA will bring culturally significant works into millions of homes, allowing people to connect with art in an amazing way."
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