Paris Baguette Expands into 3 More Southeast Asian Countries to Accelerate Global Business

Master Franchise Agreement
Targeting Southeast Asia and Middle East Markets Upward

Paris Baguette is accelerating its global market expansion by signing entry contracts with Southeast Asian countries.

Paris Baguette expands into three additional Southeast Asian countries.
[Photo by Paris Baguette]

On the 9th, SPC Group's bakery brand Paris Baguette announced that on the 7th (local time), it signed a master franchise (MF) agreement with Berjaya Food to operate Paris Baguette stores in Thailand and Brunei. It also signed an MF agreement with KOLAO Group, a leading local company in Laos.

Through this agreement, Paris Baguette will operate stores in 9 Southeast Asian countries and 14 countries worldwide.

Paris Baguette plans to develop Thailand as a key hub in the Southeast Asian market. Although the market sizes in Brunei and Laos are not large, demand for premium bakery products is steadily increasing. Paris Baguette plans to open its first stores in all three newly entered countries by 2025, and by the end of this year, it will fully operate the 'Global Halal Certified Bakery Factory' under construction in Johor Bahru, Malaysia, intensifying its efforts to target the Southeast Asia and Middle East markets, which are major global growth pillars of SPC Group.

To target the halal market, the Johor Bahru bakery factory being built by SPC Group is undergoing final inspections for full operation, with SPC Group Chairman Heo Jin-soo visiting the site last month to observe the first test run and check the quality of prototypes.

The signing ceremony for the new Southeast Asian countries' MF agreements was held at the newly opened 21st Paris Baguette store in Singapore, 'Parkway Parade,' attended by Chairman Heo, Sydney Keith, CEO of Berjaya Food, and Oh Ju-young, Head of New Business at KOLAO Group.

CEO Keith said, "Based on successful partnerships and operational experience in Malaysia and the Philippines, where we previously entered, we will continue to expand Paris Baguette's influence in Southeast Asia together with SPC Group."

Chairman Heo said, "Following Chairman Hur Young-in's global management vision, which regards the Southeast Asia and Middle East markets as important global growth pillars alongside the US, China, and Europe, we are actively expanding our business. Going forward, we will pursue multifaceted global business by actively investing, strengthening global partnerships, and exploring ways to grow together with our small and medium-sized enterprises in overseas markets."