Hana Financial Group Holds Closing Ceremony for the 18th Smart Public Ambassadors

Hana Financial Group announced on the 1st that it held the closing ceremony for the ‘18th SMART Ambassadors’ at its Myeongdong headquarters on the 30th of last month.

The Hana Financial SMART Ambassadors program, which began its first term in 2012, has seen a total of 1,010 university students complete their activities up to the 18th term. It is the first university student ambassador program in the financial group sector and has established itself as a representative external activity program in the financial industry.

The 50 university students selected as the 18th SMART Ambassadors in June successfully served as a bridge between the group and the MZ generation (Millennials + Generation Z) through various missions during their three-month activity period, including ▲creating promotional content for the group ▲visiting major affiliates ▲dialogues with the CEO ▲marketing linked with sports teams ▲social contribution activities connected to ESG (environment, social, governance) campaigns ▲proposing new business ideas ▲and global volunteer activities.

Hana Financial Group held the closing ceremony for the "18th Smart Ambassadors" on the afternoon of the 30th at the Myeongdong headquarters. Lee Eun-hyung, Vice Chairman of Hana Financial Group (center in the photo), who attended the closing ceremony, is posing for a commemorative photo with the Smart Ambassadors, making a finger gesture symbolizing "Hana."

Lee Eun-hyung, Vice Chairman of Hana Financial Group, said, “We hope the diverse and valuable experiences that only SMART Ambassadors could have will become a great asset for the growth of young people. The efforts and ideas of the university students, who participated with passion that made the hot summer seem insignificant, will become new energy and greatly help Hana Financial Group’s future growth.”

With the closing ceremony on this day, the 18th SMART Ambassadors officially concluded their activities. They will continue to participate in various group activities online and offline, actively interact with previous terms, and continuously engage in the group’s ESG management activities.