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Large Supermarkets Ignite Olympic Marketing... Discounts on Food Items like 'Chimaek'

Imported Beer Pick-and-Mix Discount Event
Various Side Dishes Like Chicken and Yangjangpi
Lotte Mart Also Showcases French Home Cuisine

In celebration of the 2024 Paris Olympics, one of the world's largest sporting events, major supermarkets have launched campaigns to capitalize on the 'Olympic boom.' They have prepared various promotions centered around food and drinks closely associated with sports events, such as beer and chicken, offering special discounts.


Large Supermarkets Ignite Olympic Marketing... Discounts on Food Items like 'Chimaek' Emart is holding a food discount event to celebrate the opening of the global sports festival.
[Photo by Emart]

According to industry sources on the 25th, Emart is offering discounts on beer and snacks to commemorate the Paris Olympics until next month 1st. First, they are running a pick-and-mix event for 18 types of premium imported beers, including Yebisu (500ml, can), Stella Artois (740ml, can), Asahi (640ml, bottle), and Budweiser (740ml, can), allowing customers to purchase 4 cans (bottles) of beer for 12,000 KRW.


For snacks to accompany the beer, Emart is showcasing popular deli items. The representative late-night menu items, 'Secret Seasoned Chicken 2 types,' are sold at a 25% discount when Shinsegae Points are accumulated, and 'Yangjangpi (large)' is discounted by 3,000 KRW with Shinsegae Points accumulation.


Considering that the Paris Olympics coincide with school vacations, Emart is also selling limited edition unique snacks for children. Representative products include 'Melon Song-i,' 'Fresh Berry Melon,' and 'Choco Pie Watermelon,' all of which are summer dessert items that can be chilled in the refrigerator for a refreshing treat.


Emart is also running a premium TV discount event. Customers who purchase promotional items such as Samsung Electronics QLED TVs and LG Electronics QNED TVs will receive Emart app coupons worth up to 500,000 KRW. An Emart official stated, "We will continue to plan and present diverse discount events."


Large Supermarkets Ignite Olympic Marketing... Discounts on Food Items like 'Chimaek' At Lotte Mart Zeta Flex Seoul Station branch's Pungmiso, Laurent Dalle, the chef of the French Embassy residence, is promoting while holding a giant croissant.
[Photo by Lotte Mart]

Lotte Mart is also offering discounts on major food items, including French deli products, until next month 7th. Until the 29th, 'Grade 1 Korean Beef Sirloin' is sold at a 40% discount for L.Point members. In particular, 'U.S. Prime Chuck Eye Roll' has been selected as a hot price item and is offered at a 50% discount when paid with a promotional card.


Lotte Mart is also holding the 'Taste of France 2024' event at 30 stores nationwide, including the Zeta Plex Jamsil branch. This event is prepared to let customers enjoy representative French dishes, featuring over 40 items such as 'Chicken Fricassee,' 'Ratatouille,' and 'Butter Croissant.'


Additionally, Lotte Mart plans to sell 20 major global beers, including 'Asahi' and 'Sapporo,' at 12,000 KRW for 6 cans. They will also offer discounts on exclusive products such as 'Picard' frozen goods, as well as wine and dessert items. Furthermore, discount promotions will be held on global imported products like 'Tomomas Watermelon-flavored Ramune.'


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