Diageo to Raise Prices of 5 Whiskey and Tequila Products by 18% Starting Next Month on the 1st

"Considering Consistency in Global Market and Pricing Policies"

Diageo Korea announced on the 24th that it will raise the prices of some whiskies and tequilas by an average of 18% starting from the 1st of next month.

The specific items subject to the price increase are Don Julio Blanco, Reposado, A?ejo, Maltrack 16, and Copper Dog, totaling five products.

Diageo Korea 'Don Julio Blanco' [Photo by Diageo Korea]

Diageo Korea explained, "After reviewing the global market, we have inevitably decided to adjust prices for some products considering price policy consistency with foreign markets."

Previously, Diageo Korea raised the prices of Johnnie Walker Blue, Black, and Red in 2022, and again increased prices of Johnnie Walker Red, Green, 18-Year, and Guinness Draft by 5 to 9% last December.