Galaxy Ambassador Son Heung-min's Advertisement Gains Attention
Samsung Electronics has attracted attention by releasing a Galaxy Watch6 commercial video featuring soccer player Son Heung-min, a Galaxy product ambassador, seemingly targeting Apple.
On the 20th, Samsung Electronics uploaded a 4-minute 30-second advertisement titled "Galaxy X Sonny: Your Day Starts at Night with Galaxy Watch" on its official YouTube channel. The video emphasizes the sleep management (sleep care) technology of the Galaxy Watch6.
Samsung Electronics has released a Galaxy Watch 6 advertisement video featuring soccer player Son Heung-min, the ambassador for Galaxy products, seemingly targeting Apple. [Photo by Samsung Electronics YouTube channel]
In the video, Son Heung-min experiences multiple dreams due to prolonged 'REM (Rapid Eye Movement) sleep,' a light sleep stage. While kicking a ball on the field, the ball suddenly moves slowly, and the goalkeeper suddenly recalls memories with his father from childhood.
The commentator broadcasting the match says, "Sleep accounts for one-third of our lives. It is important to use the Galaxy Watch6's sleep tracking feature when sleeping."
Along with the commentator's advice, the spectators at the stadium and viewers watching Son Heung-min on TV all take out their Galaxy Watches from their wrists, signaling the end of the dream.
After waking up, Son Heung-min starts his day by checking the Galaxy Watch, which shows his total sleep time as 7 hours and 54 minutes, actual sleep time as 7 hours and 20 minutes, and a sleep score of 92. Son Heung-min takes a bite of an apple, blends the apple into juice, and then leaves the house with the apple juice. [Photo by Samsung Electronics YouTube channel]
Waking up from sleep, Son Heung-min starts his day by checking the Galaxy Watch's notification that his total sleep time was 7 hours and 54 minutes, actual sleep time was 7 hours and 20 minutes, and his sleep score was 92. He takes a bite of an apple, blends it into apple juice with a mixer, and leaves the house.
The Galaxy Watch will also support sleep breathing detection starting early next year. Samsung Electronics received approval from the Ministry of Food and Drug Safety this month. The feature will be supported through an update to the 'Samsung Health Monitor' application.
Son Heung-min Shows Activities Worthy of His Ambassador Title
According to a video posted on social networking services (SNS), Son Heung-min willingly agreed to take photos with fans who brought national team or Tottenham uniforms. Some fans handed their phones to Son Heung-min with both hands to request photos while holding up the uniforms, but he declined some of these requests. [Photo by TikTok]
Since being selected as a Galaxy ambassador in July, Son Heung-min has demonstrated activities that meet expectations. His refusal to even touch iPhones while taking photos with fans has also drawn attention.
On September 11, the UK Daily Mail reported, "Tottenham superstar Son Heung-min refused to touch some fans' phones who requested photos due to sponsorship contracts."
According to videos posted on social networking services (SNS), Son Heung-min willingly took photos with fans who brought national team or Tottenham uniforms. Some fans handed their phones to Son Heung-min with both hands to take pictures, but he refused some of them.
He declined to touch phones when the fan's phone brand was Apple iPhone. On the other hand, he was seen personally holding phones and taking pictures for fans who requested photos with Samsung Galaxy smartphones.
Since becoming a Samsung Galaxy brand ambassador, Son Heung-min regularly promotes products through his Instagram account. He said, "When the Galaxy Z Flip first came out, I really wanted it, and since then, I switched all my devices?smartphone, tablet, and watch?to Galaxy," adding, "The seamless connection between devices is very convenient."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
