[BusanIsReady] GS Expo Promotional Materials Displayed in Gangnam Also Visible in Yeouido

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The promotional material installed on the high-rise exterior wall of the GS Tower in Gangnam-gu, Seoul, is visible even from Yeouido, 13 km away. It reads '2030 WORLDEXPO, BUSAN KOREA.'

GS is supporting the bid by placing large promotional materials wishing for the success of the Busan Expo on the exterior walls of major office buildings of its group affiliates. GS Construction displayed support banners on two exterior walls of the Grand Seoul building, located in front of Jonggak Station. The promotional materials can be seen not only in Gwanghwamun and Euljiro, where there is heavy commuter traffic, but also in Insadong, popular among foreign tourists.

Busan Expo bid support stickers were also placed on company vehicles of affiliates. During the visit of the Bureau International des Expositions (BIE) inspection team from April 2 to 7, GS conducted Expo-related activities at GS sites overlapping with the inspection team's route. Large banners were installed at GS Caltex gas stations in Incheon Airport, Seoul, and downtown Busan. Promotional videos were displayed at over 3,000 GS25 convenience stores nationwide. A giant banner was hung at the GS Construction Xi Gallery in Yeonsan-dong, Yeonje-gu, Busan, conveying the enthusiasm for the Busan Expo bid to citizens and the inspection team.

Since July last year, under the direction of Chairman Huh Tae-soo, the group formed a 'Busan Expo Bid Support Task Force (TF)' and has been conducting organized support activities by affiliate. GS Caltex broadcast promotional videos on outdoor electronic billboards in Taepyeong-ro, Jung-gu, Seoul. GS Retail mobilized GS25, home shopping broadcasts, and mobile shopping pages. A large banner was displayed at the home stadium of the GS Caltex volleyball team, Jangchung Gymnasium in Seoul. FC Seoul, a soccer team under GS Sports, wore patches of the Busan Expo on their player uniforms during matches.

TF leader Woo Moo-hyun, president of GS Construction, said, "The active willingness and enthusiasm within the candidate city and country are very important evaluation factors," adding, "We plan to contribute to the national enthusiasm through various business sites and promotional channels owned by GS."