"High-Performance AMG, Maybach, S·G Class Spotlight"
Virgil Abloh-Maybach Collaboration Cars Limited to 20 Units
AMG G 63 K Edition 20 "Inspired by Taegukgi"
Moncler Collaboration 'Project Mondo G' Also Unveiled
Mercedes-Benz Korea announced plans to accelerate growth not only in electrification but also in luxury models such as the S-Class. At the 2023 Seoul Mobility Show, new cars including Korea-exclusive models were also unveiled.
Thomas Klein, President of Mercedes-Benz Korea, said during a meeting with reporters on the morning of the 30th, “We will develop detailed strategies focusing on high-performance AMG lines, Maybach, and S·G-Class models.” He added that these models are currently growing in the Korean market. Thomas stated that Maybach ranked second worldwide in sales in Korea, the S-Class ranked third, and AMG ranked fifth. He also mentioned that electric vehicle sales have quadrupled compared to last year.
Despite the economic downturn, Mercedes-Benz said it aims to achieve its goals through its electrification strategy and other initiatives. Thomas said, “Rather than setting external targets, it is most important to properly achieve our own goals regarding the sustainability of our luxury brand and electric vehicles.”
On this day, Mercedes-Benz unveiled 11 vehicles at the 2023 Seoul Mobility Show, including one model making its Asian debut and five models making their domestic debut. The ‘Mercedes-Maybach S 680 4MATIC Virgil Abloh Edition,’ a collaboration between the late Virgil Abloh and Maybach, was revealed for the first time in Korea. This vehicle, limited to 150 units, aims to sell 20 units exclusively in Korea.
The AMG G 63 K-Edition20, a special edition model commemorating Mercedes-Benz Korea’s 20th anniversary, was also unveiled. This model will be released in red and blue colors reminiscent of the Taegeukgi (Korean national flag) and will be limited to 50 units, with 25 units sold in each color domestically.
A vehicle collaborated with the Italian clothing brand Moncler was also revealed. The ‘Project Mondo G,’ unveiled for the first time in Asia, is Moncler’s first collaboration with an automobile company. It combines the characteristics of Mercedes-Benz’s off-road G-Class with Moncler’s unique padding style.
In addition, the AMG SL 63 4MATIC+, EQE SUV, and AMG EQE, all scheduled for release in April, were showcased for the first time in Korea.
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