‘BusanTube’, Imujin Support Song ‘Welcome to World Expo’ Released
Duet Support Song with Imujin for Sing for Expo Campaign
Reconstructed Online Chorus Video of Participating Citizens’ Voices to be Released
On the 28th, Busan City officially released the Expo cheer song "Welcome to World Expo" through its official 'Busan Tube,' embodying the nationwide desire to host the 2030 World Expo.
The Expo cheer song released that day was produced and written by producer Shaun Kim, who has recently been actively working with composer groups overseas and famous idols such as NCT and BoA. The song was performed by singer Lee Mujin, who gained widespread popularity with the song "Traffic Light."
"Welcome to World Expo" was crafted with great effort in rhythm and lyrics to resonate with the MZ generation and be enjoyable for all generations.
Notably, it attracted attention by incorporating key keywords about the 2030 Busan World Expo into the lyrics using the recently trending Chat GPT, which is expected to generate significant buzz.
Following the release of this cheer song, the city will run the "Sing for Expo" campaign from the 29th to June 15th through the Reels feature on Busan City's official Instagram, allowing people to duet the cheer song with Lee Mujin.
The voices of the nationwide desire to host the Expo collected through the campaign will be reassembled into an online choir video and released.
The campaign is open to everyone. Participants can use the remix feature on the Reels video posted on Busan City's Instagram to merge their duet video with Lee Mujin's video. Additionally, challenges to cover (sing along) the entire cheer song via YouTube and other platforms are also possible. Outstanding participants in the campaign will even have the opportunity to record in a studio.
Mayor Park Hyung-jun said, "I hope many voices from the public will come together to support the hosting of the 2030 Busan World Expo," adding, "This campaign is an opportunity to convey the nationwide desire to the BIE inspection team and, through this, we expect the cheer song to resonate throughout the country."
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