Volvo Group Korea Participates in 'Earth Hour' with Lights-Off Campaign Across All Worksites

'Fire Extinguishing Challenge' Also Conducted for Employees

Construction equipment manufacturer Volvo Group Korea announced on the 25th that it participated in the global lights-out campaign 'Earth Hour 2023' and conducted a lights-off challenge for its employees.

Earth Hour is a global environmental protection campaign hosted by the World Wide Fund for Nature (WWF) that began in 2007. Its purpose is to raise awareness of the need to respond to the climate change crisis by turning off lights for one hour on the last Saturday evening of March every year. More than 18,000 landmarks in 190 countries worldwide, including New York Times Square and the Eiffel Tower in France, as well as domestic companies, participate in the campaign.

Volvo Group Korea participates in the Earth Hour campaign with its employees every year. This time, from 8:30 PM to 9:30 PM on the 25th, all indoor and outdoor lighting was turned off at all domestic business sites, including the Volvo Building in Hannam-dong, Seoul, and the excavator production plant in Changwon, Gyeongnam. A lights-off challenge was also held to encourage employee participation within the company.

Screenshot of the 'Fire Extinguishing Challenge' teaser video posted on Volvo Group Korea's official YouTube account on the 15th. The video shows a model excavator pressing an indoor light switch. This video was created to encourage voluntary participation in the campaign by company employees. /

Andrew Knight, CEO of Volvo Group Korea, said, “This year, we spent a meaningful time participating in the Earth Hour campaign with employees and their families,” adding, “We will continue to practice the brand value of 'environmental protection' for a sustainable future and achieve energy-saving and carbon reduction goals.”

Volvo Construction Equipment has set 'environmental protection' as a core brand value since the 1970s under the vision of Building Tomorrow. Based on the Science Based Targets initiative (SBTi) for carbon reduction, the goal is to establish a carbon-neutral value chain across all business areas by 2040. To this end, it plans to achieve 35% of its sales through electrified equipment by 2030.