[Asia Economy Reporter Hyunseok Yoo] Kia announced on the 10th that it will conduct a dedicated installment promotion called 'Good Morning' for Korea's representative compact car Morning to alleviate customers' vehicle purchase burdens.
The 'Good Morning' installment promotion is a Morning-exclusive purchase program where the Bank of Korea's base rate is applied as the vehicle installment interest rate.
Through the promotion, individual and sole proprietor customers who sign a contract for the Morning can repay the principal and interest by applying the Bank of Korea base rate as of the 1st day of the vehicle delivery month during the installment period.
For example, if the Morning is delivered in January, the installment interest rate of 3.25%, which is the Bank of Korea base rate as of the 1st, will be applied. Kia expects that the launch of the 'Good Morning' installment will reduce the cost burden for customers hesitating to purchase vehicles due to new car installment interest rates recently exceeding 7%.
Additionally, Kia will hold an event in January where customers who contract the Morning through the 'Good Morning' promotion will receive a Starbucks gifticon.
Detailed information about the 'Good Morning' installment promotion can be found on Kia's website or at Kia dealerships nationwide. A Kia official stated, "We have prepared an unprecedented installment program to ease customers' vehicle purchase burdens in this high-interest rate era," and added, "We will continue to implement purchase programs that meet customer needs considering market conditions."
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