- Daegu Housing Market's 'Billive' Brand Continues Success, Establishing Itself as a Box Office Guarantee
- Introducing 'Billive Lucent,' a 47-Story Mixed-Use Complex in Taepyeong-ro, Daegu's Emerging Residential Area
Branded apartments are showing strong performance in the real estate market. This is because complexes with the rarity of branded apartments and specialized designs and product planning are expected to command high premiums.
Especially in provincial areas, the top priority condition that buyers consider when purchasing or subscribing to apartments is whether the apartment is branded. This is due to the strong expectation that the apartment can become a flagship property leading the local market prices.
In other words, even for apartments sold in the same area, which construction company and brand built them has become important.
For example, in Daegu Metropolitan City, there is a brand that has solidified its position and enhanced its status. It is the Villiv brand. With a unique location advantage, it is a residential brand located in the very center of the area, continuously developing specialized products befitting its brand status, resulting in high-quality complexes that have become landmarks in the region.
Since 2019, Shinsegae Construction has been actively promoting sales in Daegu under the Villiv brand. The sales performance was also excellent. Villiv Sky, which was sold in the Gamsam-dong area of Dalseo-gu, Daegu, is a representative example. At the time of sale, 46,292 people applied for 343 units (excluding special supply), recording a high competition rate of 134.96 to 1 on average. It was a newly emerging residential area, and the added brand value of Villiv received great response.
Especially after Villiv Sky, the Villiv brand continued to thrive in the Daegu sales market. For example, △Villiv Metroview 42.11 to 1 △Villiv Parkview 27.66 to 1 △Villiv Classe 8.20 to 1 △Daegu Villiv Premier 3.22 to 1 all closed in the first priority round, attracting attention.
A real estate official said, “Villiv has now established itself as an iconic brand in the Daegu real estate market. Not only is the brand preference high, but Villiv’s unique product power and technological capabilities have earned trust, so good responses are expected in the new sales market as well.”
Having written a series of success stories in Daegu, Villiv is now launching new sales within Daegu.
Shinsegae Construction is selling ‘Villiv Lucent’ in the Chilseong-dong area of Buk-gu, Daegu. The complex is a residential-commercial mixed-use complex with a total of 258 units, consisting of exclusive areas of 84㎡, 108㎡, and 113㎡. Among them, 232 units will be available for general sale.
Forming a high-rise branded residential-commercial town and increasing the value as a new residential hub in Daegu, starting from Taepyeong-ro area and Villiv Beomeo, and successfully supplying Villiv Parkview, Villiv Sky, Villiv Premier, etc., the meeting of the ‘Villiv’ brand, which is increasing its influence in Daegu, is expected to attract interest.
In particular, ‘Villiv Lucent’ is located in a prime location within the Taepyeong-ro area and is already being evaluated as having excellent residential conditions. First, the transportation environment is outstanding. Daegu Station, where Daegu Line 1 and the Gyeongbu Line pass, is within walking distance, and Dongdaegu Station, where KTX and SRT pass, is also nearby. Additionally, road networks such as Taepyeong-ro and Jungang-daero are well connected. Furthermore, with the scheduled opening of the Daegu Metropolitan Area Railroad in 2023, inter-regional travel is expected to become more convenient.
Excellent educational environment and convenience facilities are also advantages. Nearby the complex, there are school districts including Jongno Elementary School, Daegu Il Middle School, Kyungmyung Girls’ Middle and High School, Chilseong High School, and Kyungpook National University Education High School. Cultural and residential convenience facilities such as Daegu Opera House, Lotte Department Store, E-Mart, Homeplus, Daegu Complex Sports Town, and Dongseong-ro Rodeo Street are abundant.
Various development benefits such as the planned Daegu Urban Convergence Special Zone and the Chilseong Market improvement project around the complex are also noteworthy. Since positive effects such as regional economic revitalization are expected, improvements in residential environment and future value increase are also anticipated.
The Villiv brand’s unique specialized design also draws attention. By differentiating the exterior with a twin tower design and a skyline design inspired by a lighthouse, it is composed of medium to large-sized units (84㎡, 108㎡, 113㎡) which are rare in the Taepyeong-ro area, and applies a ceiling height of 2.6m (up to 2.72m with tray ceiling), which is 30cm higher than general apartments, expanding openness and residential premium.
In addition, each type features a ‘dual-way circulation’ connecting the kitchen and entrance directly to block external dust and improve comfort and convenience, a dining space with natural lighting and a large island kitchen, a ‘master zone’ consisting of a large walk-in dressing room and a dry/wet separated bathroom, and a ‘dual-way utility room’ combining laundry, drying, auxiliary kitchen, and storage, showcasing differentiated spatial configurations that are expected to greatly enhance daily living convenience.
Italian finishing materials will also be introduced. Differentiated finishes such as entrance and bathroom tiles, living room art walls, kitchen wall and countertop ceramic tiles will enhance quality of life, and the kitchen will feature Arclinea kitchen furniture, one of the world’s top three kitchen furniture brands from Italy, presenting a high-end lifestyle.
Distinctive landscaping and community facilities also stand out. The complex includes a rooftop garden and tea house, terrace-style north lounge, fitness center, golf practice range, dry sauna, and more. In addition, the confirmation of Youngpoong Bookstore’s entry into the complex is expected to further increase residents’ satisfaction. Furthermore, parking spaces are generously secured at 1.72 spaces per household, adding convenience.
Villiv Lucent is currently operating a model house.
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